There are moments in the evolution of a brand when a change is needed - either because the business image and profile is on a descending slope or stagnates and a refresh is needed. A rebranding campaign can not be created and implemented at any time. It is required when a number of conditions converge: the image of the brand is monotonous, the competition is gaining ground, and the product no longer attracts the attention and interest of the public, and therefore sales decrease. In other words, rebranding should be done not only because it is in the trend, but it is imposed when, indirectly, the market and the public ask for it.
A fresh look and the development of a stronger brand personality can once again propel your business to the heights of success. Rebranding means first of all change, and man, through his very nature, is a being seeking stability and is, in most cases, reticent to change idea. Therefore, rebranding does not necessarily have to bring a total change identity. If the situation so requires, we can opt for a partial rebranding: we can only change, for example, the slogan or packaging of a product when they become ineffective. Rebranding is a revitalization process in the life of a brand and should not be done at random, so it is best to ask for advice from specialists.
The Global Print Printing Company supports bold and creative initiatives. Besides printing services for new promotional materials, we offer complete graphic design services and implementation strategies for branding and rebranding campaigns customized to your needs.