Rebranding Servicii
Activitatea de rebranding presupune o "schimbare" la nivelul imaginii si identitatii brandului respectiv. Se produce o modificare, sau, mai bine zis, o imbunatatire a tot ceea ce reprezinta la nivel simbolic si vizual afacerea dvs. Rebrandingul presupune atat modificarea a tot ce inseamna identitatea unui produs (design, nume, culori, logo, slogan, etc ) cat si schimbarea pozitionarii in mintea publicului tinta. Cel mai adesea prin achizitii sau fuziuni numele brandului trebuie schimbat pentru ca nu mai corespunde cu realitatea. Evident ca un nume nou presupune si o identitate noua, atat la nivelul valorilor cat si a identitatii vizuale. Uneori nu este nevoie de fuziune sau achizitie, pur si simplu, prin adaugarea de game noi, schimbarea pietelor si a viziunii actionarilor, numele nu mai corespunde.
Un refresh de identitate vizuala este primul nivel de rebranding. El pastreaza structura brandului, identitatea, numele, dar construieste haine noi pentru a schimba imaginea invechita. Prin acest prim nivel al rebranding-ului, brandul isi imbunatateste imaginea si factorul de atractie in piata tinta.
O campanie de rebranding nu poate fi implementata in orice moment. Ea se impune atunci cand converg o serie de conditii: imaginea brandului este monotona, competitia castiga teren, iar produsul nu mai suscita atentia si interesul publicului si prin urmare, vanzarile scad. Altfel spus, rebrandingul trebuie facut nu doar pentru ca este in trend, ci el se impune atunci cand, indirect, piata si publicul il cer.
Rebrandingul inseamna mai intai de toate schimbare, iar omul, prin insasi natura sa, este o fiinta ce cauta stabilitatea si este, de cele mai multe ori, reticenta la ideea de schimbare. Prin urmare, rebrandingul nu trebuie neaparat sa aduca o modificare de identitate totala. Daca situatia o impune, se poate opta pentru un rebranding partial: putem modifica, de exemplu, doar sloganul sau ambalajul unui produs atunci cand acestea devin ineficiente. Rebrandingul este un proces de revitalizare in viata unui brand si nu ar trebui facut la intamplare, de aceea cel mai bine este sa cereti sfatul specialistilor.
Servicii eficiente de Rebranding adaptate! Sprijinim proiectele creative si oferim suport specializat pentru business-ul dvs.!
[:ro]Schimbarea identitatii firmei[:en]Changing Corporate Identity[:]
[:ro]Personalizare Materiale Noi[:en]Personalizing New Materials[:]
[:ro]Beneficii Rebranding[:en]Rebranding Benefits[:]
[:ro]Strategie rebranding[:en]Rebranding Strategy[:]
[:ro]Schimbarea identitatii firmei[:en]Changing Corporate Identity[:]
[:ro]Schimbarea identitatii
Rebrandingul inseamna mai intai de toate schimbarea identitatii, iar omul, prin insasi natura sa, este o fiinta ce cauta stabilitatea si este, de cele mai multe ori, reticenta la idee de schimbare. Prin urmare, rebrandingul nu trebuie neaparat sa aduca o modificare de identitate totala.
Daca situatia o impune, se poate opta pentru un rebranding partial: putem modifica, de exemplu, doar sloganul sau ambalajul unui produs atunci cand acestea devin ineficiente. Rebrandingul este un proces de revitalizare in viata unui brand si nu ar trebui facut la intamplare, de aceea cel mai bine este sa cereti sfatul specialistilor.
Logo-ul este cel mai reprezentativ element de identitate firma, iar elementele ce il compun (simbol, font, gama de culori, slogan) sunt expresia grafica a identitatii. Sistemul de identitate firma este în general sintetizat intr-un manual de identitate a marcii. Identitatea firmei este la fel de importanta, chiar daca vorbim de o companie mica sau mare.
Identitatea vizuala reprezinta una dintre cele mai importante elemente ce definesc imaginea unei companii atat in mediul online cat si in mediul real. Identitatea unei companii ar trebui sa fie cat se poate de originala, reprezentativa, vizibila si memorabila deoarece reprezinta un mijloc de comunicare cu piata.
Fiecare dintre aceste elemente il ajuta pe consumator sa identifice usor un produs sau o companie, ii ofera un avantaj in raport cu celelalte de pe piata, contribuind la succesul unei companii.
Oferim suport pentru toate actiunile unei campanii de rebranding, incepand cu planul strategic de implementare, pana la modificarea elementelor de identitate vizuala. Echipa noastra de graficieni va poate reface integral toate elementele vizuale.
Sprijinim initiativele indraznete si creative, oferind suportul necesar pe intregul proces. Pentru definitivarea transformarii dvs. de brand va punem la dispozitie intreaga colectie de servicii de tiparire profesionala. Puteti opta suplimentar pentru realizarea unor materiale noi de promovare personalizate.
Servicii profesionale de rebranding!
Dezvoltati-va afacerea intr-un mod eficient!
Global Print!
[:en]Change of identity
Rebranding means first of all change, and man, through his very nature, is a being seeking stability and is, in most cases, reticent to change idea. Therefore, rebranding does not necessarily have to bring a total identity change.
If the situation so requires, we can opt for a partial rebranding: we can change, for example, only the slogan or packaging of a product when they become ineffective. Rebranding is a revitalization process in the life of a brand and should not be done at random, so it is best to ask for specialists advice.
Logo is the most representative element of company identity, and the elements that make up it (symbol, font, color range, slogan) are the graphic expression of identity. The corporate identity system is generally synthesized in a brand identity manual. Company identity is just as important, even if we are talking about a small or large company.
Visual identity is one of the most important elements that define the image of a company both in the online environment and in the real environment. The identity of a company should be as original, representative, visible and memorable as it can be because it is a means of communication with the market.
Each of these elements helps the consumer easily identify a product or company, gives him an advantage over the rest of the market, contributing to the success of a company.
We offer support for all the actions of a rebranding campaign, starting with the strategic implementation plan, until the modification of visual identity elements. Our team of graphic designers can completely remake all your visual elements.
We support bold and creative initiatives, providing the necessary support throughout the process. To complete your brand transformation, we provide the entire collection of professional printing services. You can additionally choose to create new personalized promotion materials.
Professional rebranding services! Develop your business in an efficient way!
Global Print!
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[:ro]Personalizare Materiale Noi[:en]Personalizing New Materials[:]
[:ro]In momentul in care o companie hotaraste sa demareze actiuni de rebranding, aceasta trebuie sa fie constienta de ceea ce implica acest proces de transformare. Este o activitate complexa, de durata, ce implica schimbarea identitatii sau retrasarea unor noi perspective pentru linia brandului. Acest lucru poate aduce repercusiuni atat asupra mediului extern companiei, in relatia cu clientii, partenerii sau furnizorii, cat si la nivel intern, in relatiile cu proprii angajati.
Odata cu transformarea elementelor vizuale se aduc modificari si la nivelul valorilor de brand promovate. Aceste actiuni vin in scopul de a spori gradul de vizibilitate si notorietate al companiei si a brandului in toata complexitatea sa: de la aspect si perceptie publica, pana la pachetele concrete de produse si servicii prestate.
Rebranding-ul implica crearea unor materiale de brand noi, imbunatatite, si noi abordari in ceea ce priveste initiativele de marketing si relatii publice. Eforturile de comunicare sunt semnificative, dar succesul unei campanii de acest gen este conditionat de atentia pe care o acordati detaliilor atunci cand va structurati strategia de promovare.
Lista materialelor Corporate Pack
Mape personalizate cu noile elemente identitare
Agende sau Carnete personalizate
Materiale tipizate noi – plicuri, chitante, facturi, avize si alte tipizate personalizate
Pe langa serviciile clasice de tipar profesional pe care vi le putem asigura, aveti posibilitatea de a va eficientiza eforturile depuse optand si pentru serviciile de creatie grafica si DTP ale echipei noastre. In acest mod aceti certitudinea ca materialele finale realizate respecta intru-totul standardele ideale de calitate. Grafica realizata de specialistii nostri se pliaza perfect pe nevoile tiparului, respectand toate caracteristicile tehnice necesare unei procesari profesionale. Acest lucru elimina riscul de a intampina erori pe parcursul procesului de tiparire.
SERVICII EFICIENTE DE REBRANDING ADAPTATE!
SPRIJINIM PROIECTELE CREATIVE SI OFERIM SUPORT SPECIALIZAT PENTRU BUSINESS-UL DVS.!
[:en]When a company decides to start actions of rebranding, it needs to be aware of what this transformation process involves. It is a complex, long-lasting activity that involves changing the identity or redrawing new perspectives for the brand line. This can have repercussions both on the company's external environment, on the relationship with its clients, partners or suppliers, as well as on the internal level, in the relations with its own employees.
With the transformation of the visual elements, changes are made to the brand values promoted as well. These actions come in order to enhance the visibility and notoriety level of the company and the brand in all their complexity: from public appearance and perception to the concrete packages of provided products and services.
Rebranding involves the creation of new brand materials, improved and new approaches regarding marketing and public relations initiatives. Communication efforts are significant, but the success of a campaign of this kind is conditioned by the attention you give to details when you're structuring your promotion strategy.
Corporate Pack materials list
Folders personalized with the new identity elements
Agendas or personalized notebooks
Leaflets / Presentation Flyers
New typified materials - envelopes, receipts, invoices, notices and other personalized forms
Besides the classic professional printing services that we can provide you, you can make your efforts more efficient by choosing also for our team's graphic creation and DTP services. In this way, you have the certainty that the finished materials meet the ideal quality standards.The graphics made by our specialists fit perfectly to printing needs, respecting all the technical features necessary for professional processing. This eliminates the risk of errors during the printing process.
EFFICIENT REBRANDING ADAPTED SERVICES!
WE SUPPORT CREATIVE PROJECTS AND OFFER SPECIALIZED SUPPORT FOR YOUR BUSINESS!
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[:ro]Beneficii Rebranding[:en]Rebranding Benefits[:]
[:ro]Exista momente in evolutia unui brand cand este nevoie de o schimbare – fie din cauza faptului ca imaginea si profilul business-ului se afla pe o panta descendenta, fie stagneaza si ar fi necesar un refresh. O campanie de rebranding nu poate fi creata si implementata in orice moment. Ea se impune atunci cand converg o serie de conditii: imaginea brandului este monotona, competitia castiga teren, iar produsul nu mai suscita atentia si interesul publicului, si, prin urmare, vanzarile scad. Altfel spus, rebrandingul trebuie facut nu doar pentru ca este in trend, ci el se impune atunci cand, indirect, piata si publicul il cer.
Un aspect proaspat si dezvoltarea unei personalitati mai puternice de brand pot propulsa din nou afacerea dumneavoastra pe culmile succesului. Rebrandingul inseamna mai intai de toate schimbare, iar omul, prin insasi natura sa, este o fiinta ce cauta stabilitatea si este, de cele mai multe ori, reticenta la ideea de schimbare. Prin urmare, rebrandingul nu trebuie neaparat sa aduca o modificare de identitate totala. Daca situatia o impune, se poate opta pentru un rebranding partial: putem modifica, de exemplu, doar sloganul sau ambalajul unui produs atunci cand acestea devin ineficiente. Rebrandingul este un proces de revitalizare in viata unui brand si nu ar trebui facut la intamplare, de aceea cel mai bine este sa cereti sfatul specialistilor.
Tipografia Global Print sustine initiativele indraznete si creative. Pe langa serviciile de tiparire a materialelor noi de promovare, oferim servicii complete de constructie grafica si strategii de implementare a campaniilor de branding si rebranding adaptate nevoilor dvs.
Servicii profesionale de tipar
Servicii eficiente de Rebranding adaptate!
Sprijinim proiectele creative si oferim suport specializat pentru business-ul dvs.!
[:en]There are moments in the evolution of a brand when a change is needed - either because the business image and profile is on a descending slope or stagnates and a refresh is needed. A rebranding campaign can not be created and implemented at any time. It is required when a number of conditions converge: the image of the brand is monotonous, the competition is gaining ground, and the product no longer attracts the attention and interest of the public, and therefore sales decrease. In other words, rebranding should be done not only because it is in the trend, but it is imposed when, indirectly, the market and the public ask for it.
A fresh look and the development of a stronger brand personality can once again propel your business to the heights of success. Rebranding means first of all change, and man, through his very nature, is a being seeking stability and is, in most cases, reticent to change idea. Therefore, rebranding does not necessarily have to bring a total change identity. If the situation so requires, we can opt for a partial rebranding: we can only change, for example, the slogan or packaging of a product when they become ineffective. Rebranding is a revitalization process in the life of a brand and should not be done at random, so it is best to ask for advice from specialists.
The Global Print Printing Company supports bold and creative initiatives. Besides printing services for new promotional materials, we offer complete graphic design services and implementation strategies for branding and rebranding campaigns customized to your needs.
Professional printing services
Customized effective Rebranding Services!
We support creative projects and offer specialized support for your business!
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[:ro]Strategie rebranding[:en]Rebranding Strategy[:]
[:ro]O campanie de rebranding aduce dupa sine formarea unei noi identitati. Se mizeaza, in primul rand, pentru transformari la nivel vizual, respectiv a siglei, logo-ul sau a altor elemente identitare. Acest intreg proces presupune actiuni strategice in zona de comunicare si marketing.
O parte componenta a transformarii se reflcta si in aspectul materialelor de promovare pe care le distribuiti intern si extern. Tipografia Global Print va ofera suportul tehnic pentru realizarea tuturor materialelor de care aveti nevoie. Oferim servicii complete de tipar si personalizare la cele mai inalte standarde de calitate. Atat calitatea suporturilor de hartie pe care le utilizam, cat si imprimarea propriu-zisa a materialelor promotionale cu ajutorul echipamentelor moderne de tiparire, ne ofera garantia ca va putem promite cel mai bun produs la un pret avantajos in raport calitate-pret.
Campaniile de acest gen sunt actiuni ample ce se intind pe intervale mari de timp si au o importanta majora asupra brandului. De aceea, este recomandat ca aceste campanii sa fie coordonate de persoane autorizate care sa va garanta succesul.
Pentru portofoliul instrumentelor corporate va recomandam:
Mape personalizate cu noile elemente identitare
Agende sau Carnete personalizate
Materiale tipizate noi – plicuri, chitante, facturi, avize si alte tipizate personalizate
Pe langa serviciile clasice de tipar profesional, va oferim posibilitatea de a va eficientiza eforturile depuse optand si pentru serviciile de creatie grafica si DTP ale echipei noastre. In acest mod aceti certitudinea ca materialele finale realizate respecta intru-totul standardele ideale de calitate. Grafica realizata de specialistii nostri se pliaza perfect pe nevoile tiparului, respectand toate caracteristicile tehnice necesare unei procesari profesionale. Acest lucru elimina riscul de a intampina erori pe parcursul procesului de tiparire.
STRATEGIE REBRANDING ADAPTATA NEVOILOR DVS.!
SPRIJINIM PROIECTELE CREATIVE SI OFERIM SUPORT SPECIALIZAT!
[:en]A rebranding campaign brings the formation of a new identity. Firstly, the main focus is on visual transformations, logo, or other identity elements. This whole process involves strategic actions in the area of communication and marketing.
Part of the transformation component is also reflected in the aspect of the promotional materials that you distribute internally and externally. Global Print Printing Company offers technical support for making all the materials you need. We offer complete printing and personalization services at the highest quality standards. Both the quality of paper supports we use and the actual printing of promotional materials with modern printing equipment provide us the guarantee that we can promise the best product at a great price, in price quality ratio.
Such campaigns are ample actions that stretch over long periods of time and are of major importance for the brand. Therefore, it is recommended that these campaigns to be coordinated by authorized persons to guarantee your success.
For the portfolio of corporate tools we recommend:
Personalized folders with new identity elements
Agendas or Personalized notebooks
Leaflets / Presentation flyers
New typified materials - envelopes, receipts, invoices, notices and other personalized forms
Besides classical professional printing services, we offer you the opportunity to make your efforts more efficient by opting for our team's graphic and DTP creation services. In this way, you have the certainty that the finished materials made meet the ideal quality standards. The graphics made by our specialists perfectly fit the printing needs, respecting all the technical features necessary for professional processing. This eliminates the risk of errors during the printing process.