Strategie si promovare web
Strategie online marketing
Abordarea strategica si integrata a produselor online este obligatorie in vederea obtinerii de rezultate notabile pe aceasta directie de marketing. O strategie online de succes presupune o analiza preliminara, o strategie online coerenta, atat de dezvoltare, cat si de pozitionare precum si aplicarea regulilor de marketing si comunicare.
O comunicare interactiva puternica se construieste in timp, urmarind o strategie online concreta precum si obiective cuantificabile. Obiectivul nostru este sa intelegem ceea ce doriti sa comunicati si sa gasim un mod creativ de a genera un grad ridicat de implicare din partea consumatorului.
Toate marile realizari pornesc de la planuri bine structurate, ghidate de inovatie si focusate pe strategie. Suntem de parere ca dezvoltarea unei strategii de comunicare eficienta si urmarirea punctuala a implementarii liniilor directoare, stau la baza obtinerii rezultatelor pozitive de concentrare a mesajului catre consumator.
Proiectele online de succes sunt definite de functionalitate, comunitate si continut. Ne mandrim cu capacitatea noastra de a analiza starea curenta a planului dvs de marketing digital, precum si implicatiile acestuia asupra procesului de pozitionare.
Marketingul online ofera avantajul prezentarii de materiale promotionale interactive,care pot intruni asteptarile fiecarui tip de cumparator. In loc sa creeze un mesaj unic, asa cum se intampla in promovarea de masa, marketingul online permite crearea de "brosuri interactive" care permit potentialilor clienti sa aleaga informatia pe care vor sa o vada si momentul cand vor sa o vada. Publicitatea online este mai apropiata de vanzarea personala decat orice altceva.
Oferim servicii de promovare online!
strategie si promovare web
[:ro]Campanii E-mail Marketing[:en]E-mail Marketing Campaigns[:]
[:ro]Strategie Promovare Online[:en]Online Promotion Strategy[:]
[:ro]Publicitate online[:en]Online Advertising[:]
[:ro]Promovare Google AdWords[:en]Google AdWords Promotion [:]
[:ro]Campanii E-mail Marketing[:en]E-mail Marketing Campaigns[:]
[:ro]STRATEGIE PROMOVARE ONLINE
Cum e-mail marketing devine unul dintre canalele de comunicare preferate ale specialistilor in marketing de pretutindeni, este din ce in ce mai dificil sa obtineti rezultate bune fara o strategie care sa va diferentieze de ceilalti. Echipa noastra va analiza campaniile dvs de e-mail marketing si va contura un drum de urmat bazat pe cele mai bune practici astfel incat sa obtineti rezultate optime pe viitor.
E-mail marketing este o tehnica a marketing-ului direct prin care un mesaj publicitar ajunge la un grup de destinatari prin intermediul emailului. Aceasta tehnica poate fi utilizata pentru atragerea de noi clienti sau pentru a mentine o relatie de lunga durata cu clientii existenti. Promovarea prin e-mail este una din cele mai eficiente modalitati de promovare in mediul online si este la indemana tuturor.
In cazul newsletterelor, continutul acestora este imbracat intr-o forma grafica atractiva, este bine gandit si realizat in functie de niste obiective ce urmeaza a fi atinse prin intermediul campaniei de e-mail.
E-mail marketing avantaje:
- Ajuta companiile de orice marime sa dobandeasca mai multi clienti, sa convinga fiecare client sa cumpere mai multe produse, sa transforme potentialii clienti in vanzari;
- Cel mai important avantaj al utilizarii emailului este costul foarte mic de exploatare;
- Cresterea exponentiala a numarului vanzarilor: abonarea la newsletter este un semnal puternic al intentiei de a cumpara produsele sau serviciile dvs;
- Valoarea medie a unei vanzari creste: puteti creste valoarea medie a unei comenzi cu 25% - 40%, oferind o gama mai larga de produse si servicii clientilor dvs actuali;
- Obtineti vanzari repetate: fidelizati clientii si ii veti determina sa repete cumpararea.
Marketing-ul prin e-mail este o componenta importanta pentru succesul afacerii dvs. Nu conteaza daca afacerea dvs este online sau offline, prin e-mail marketing veti economisi bani, veti creste traficul spre site-ul dvs, loialitatea clientilor, popularitatea brand-ului, iar vanzarile si profitul vor creste.
Tipografia Global Print!
Servicii integrate de promovare online si offline!
[:en]ONLINE PROMOTIONAL STRATEGY
As e-mail marketing becomes one of the favorite communication channels of marketing specialists everywhere, it is increasingly difficult to get good results without a strategy that differentiates you from others.
E-mail marketing is a technique of direct marketing through which an advertising message reaches a group of recipients via email. This technique can be used to attract new customers or to maintain a long-term relationship with existing customers. E-mail promotion is one of the most effective ways to promote online and is available to everyone.
In the case of newsletters, their content is dressed in an attractive graphic form, well thought out and made according to some objectives to be achieved through the email campaign.
Email Marketing Advantages:
- Helps companies of any size to acquire more customers, to convince each client to buy more products, to turn potential customers into sales;
- The most important advantage of using email is the very low cost of exploitation;
- Exponential growth of sales: subscribing to the newsletter is a strong signal of the intention to buy your products or services;
- The average sale volume increases: you can increase the average order value by 25% - 40%, offering a wider range of products and services to your current customers;
- Get repeated sales: fidelize your customers and you will make them repeat buying.
E-mail marketing is an important component for your business success. It does not matter if your business is online or offline, by e-mail marketing you will save money, increase traffic to your site, customer loyalty, brand popularity, and sales and profits will grow.
Global Print Printing Company!
Integrated online and offline promotion services!
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[:ro]Strategie Promovare Online[:en]Online Promotion Strategy[:]
[:ro]Importanta serviciilor de promovare online
Utilizarea canalelor de promovare online trebuie sa faca parte din strategia dumneavoastra de comunicare pentru ca, in prezent, cea mai mare parte a publicului potential client utilizeaza spatiul virtual in mod frecvent. Astfel se poate comunica direct cu acesta si mesajele se pot transmite in timp real, fara costuri prea mari.
Comparativ cu mijloacele de promovare clasice, reclame TV, Radio, Reviste, unde costurile sunt destul de ridicate, publicitatea online vine cu un pachet intreg de avantaje in acest sens: costuri mai mici pentru implementarea si derularea campaniilor de informare, de vizibilitate, awarenesss, fidelizare, etc,., viteza de transmitere a mesajelor este mut mai mare si publicul este mult mai numeros si mai segmentat in functie de preferinte. Mesajul este transmis catre o audienta mult mai vasta, cu aceleasi costuri. De asemenea, mesajul poate fi si personalizat in functie de fiecare categorie de public. Mediul online este mult mai accesibil si mai agreat de clienti, iar eforturile dumneavoastra de comunicare/marketing ar trebui sa fie structurate in functie de obiceiurile si preferintele de cumparare ale clientilor reprezentativi.
Este important un plan strategic de promovare? Da, este foare important ca strategia dumneavoastra sa fie conceputa cu atentie si sa ia in calcul obiectivele business-ului. Neglijenta pentru detalii de o asemenea importanta poate avea urmari tragice pentru afacere - atat ca imagine si reputatie, cat si ca profit si performanta de business. Sunt multe companii care vor sa lanseze campanii de marketing online, insa nu acorda suficienta atentie strategiei, pasilor de concepere, obiectivelor de business sau caracteristicilor audientei din target, iar acestea ii costa foarte mult. Pentru conceperea si implementarea actiunilor de acest gen trebuie sa aveti grija cui desemnati aceasta responsabilitate pentru ca intreaga dumneavoastra afacere depinde de modul in care este manageriate aceste programe de promovare.
Beneficiile strategiei de promovare online:
- Creşteţi notorietatea afacerii şi brandului dumneavoastră
- Creşteţi vizibilitatea afacerii şi produselor sau serviciilor
- O creşterea vizibilă a numarului de posibili clienţi
- O rată de conversie mult mai ridicată
Asiguram servicii profesionale de promovare online!
[:en]The importance of online promotion services
The use of online promotion channels should be part of your communication strategy, because most of the potential client audience is currently using virtual space frequently. This makes it possible to communicate directly with it, and messages can be transmitted in real time without costs too high.
Compared to the classic promotion means, TV, Radio, Magazines commercials, where costs are high, online advertising comes with a whole package of benefits: lower costs for implementing and running information, visibility, awareness, loyalty, etc. campaigns, the transmission speed of messages is much higher and the audience is much more numerous and more segmented according to preferences. The message is sent to a much larger audience, at the same cost. The message can also be customized for each audience category. The online environment is more accessible and more customer-friendly, and your communication / marketing efforts should be structured according to representative customers habits and buying preferences.
Is a strategic promotion plan important? Yes, it is very important that your strategy be carefully conceived and take into account business objectives. Negligence for details of such importance can have tragic consequences for the business - both in image and reputation, as well as in profit and business performance. There are many companies that want to launch online marketing campaigns, but they do not pay enough attention to the strategy, conception steps, business objectives, or audience characteristics in the target, and that costs them a lot. To design and implement such actions you need to take care of who you designate this responsibility because your entire business depends on how these promotion programs are managed.
The Benefits of Online Promotion Strategy:
- Increase the awareness of your business and brand
- Increase the visibility of your business and products or services
- A visible increase in the number of potential customers
- A much higher conversion rate
We provide professional online promotion services!
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[:ro]Publicitate online[:en]Online Advertising[:]
[:ro]Promovarea in mediul online - vizibilitate, fidelizare, conversii
Indiferent de dimensiunea afacerii dumneavoastra sau de specificul ei, in mod cert aveti nevoie de campanii de publicitate online pentru a putea fi prezenti in piata si a fi cat mai vizibili clientilor sau partenerilor importanti! Odata cu digitalizarea tuturor serviciilor, cu precadere a activitatii de retail si comert in mediul online, legaturile cu acest mediu a devenit o necesitate. Prezenta si mentinerea atentiei pentru brandul dvs. a ajuns un factor diferentiator intre a avea un business profitabil si de succes sau nu. Relatiile online au devenit la fel de importante ca cele telefonice sau directe.
Comparativ cu publicitatea traditionala, publicitatea online este mai ieftina si din bugetul firesc alocat actiunilor de promovare si marketing se pot realiza mai multe campanii, cu costuri mai mici, dar mult mai eficiente.
Cum este posibil? Eficienta online consta, in primul rand, in targetarea mult mai clara si mai precisa a audientei. Eforturile de transmitere a mesajelor dorite direct catre publicul potential client sunt diminuate si comunicarea este, astfel, mai eficienta si mai profitabila pentru dvs.!
Un alt avantaj important al promovarii online este acela ca expunerea mesajului este 24/7, comparativ cu mijloacele traditionale de promovare unde timpul de punere este limitat de factori umani, fizici, demografici, s.a.
Serviciile de promovare sunt active atat cat doriti sau atat cat investiti in respectivele canale de comunicare. Mai mult decat atat, actiunile desfasurate online se pot monitoriza si concluziona in directive clare ce pot fi folosite ulterior pentru imbunatatirea campaniilor viitoare sau chiar cea in desfasurare! Flexibilitatea online-ului ofera posibilitatea de a corecta in timp real eventualele erori de procedura, maximizand succesul investitiei facute.
Pentru publicitate online va punem la dispozitie intreaga noastra gama de servicii de strategie si promovare web: campanii Google AdWords, e-mail Marketing si strategii complexe de promovare online, adaptate nevoilor dumneavoastra de brand!
De asemenea, Tipografia Global Print asigura si instrumentele publicitare specifice promovarii offline: servicii profesionale de tipar si personalizare materiale corporate. Acestea pot veni in completarea strategiei de promovare din online, aducand un plus de vizibilitate si conversii. Garantam calitatea superioara a tiparului si a materialelor realizate.
Instrumentele de promovare offline personalizate pe care le puteti folosi in campanii:
Mici dimensiuni - pliante, flyere, cataloage, reviste, mape, calendare de birou/de perete
Mari dimensiuni - afise, roll-up-uri, calendare de mari dimensiuni, casete luminoase, afisaj rame click, standuri de prezentare
Servicii integrate de promovare online si offline
Tipografia Global Print
[:en]Online promotion - visibility, loyalty, conversions
Regardless of the size of your business or its specificity, you definitely need online advertising campaigns to be able to be on the market and be as visible as possible to major customers or partners! With the digitization of all services, especially retail and commerce activity in the online environment, links to this environment have become a necessity. Presence and keeping your brand awareness has become a differentiating factor between having a profitable and successful business or not. Online relationships have become as important as on the telephone or direct ones.
Compared to traditional advertising, online advertising is cheaper and more campaigns can be made from the natural budget allocated to promotional and marketing actions, with lower cost but much more effective.
How is it possible? Online efficiency consists primarily in targeting the audience more clearly and precise. The efforts to send the desired messages directly to the public, the potential customer, are diminished and communication is thus more efficient and more profitable for you!
Another important advantage of the online promotion is that the exposure of the message is 24/7 compared to the traditional means of promotion where the time of exposure is limited by human, physical, demographic factors, etc.
Promotional services are active as much as you want, or as much as you invest in those communication channels. Moreover, online actions can be monitored and concluded in clear guidelines that can be used later to improve future or even ongoing campaigns! The flexibility of online offers the possibility to real-time correction of potential procedural errors, maximizing the success of the investment made.
For online advertising, we provide our full range of web strategy and promotion services: Google AdWords campaigns, e-mail marketing and complex online promotion strategies customized to your brand needs!
Also, Global Print Printing Company provides the advertising tools specific to offline promotion: professional printing services and personalization of corporate materials. These can complement the online promotion strategy, bringing added visibility and conversions. We guarantee superior quality for print and made materials.
Personalized offline promotional tools you can use in campaigns:
Small sizes - leaflets, flyers, catalogs, magazines, folders, office / wall calendars Large sizes - posters, roll-ups, large calendars, light boxes, clip frames, presentation stands
Integrated online and offline promotion services
Global Print Printing Company
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[:ro]Promovare Google AdWords[:en]Google AdWords Promotion [:]
[:ro]Campaniile Google AdWords trebuie sa fie parte bine integrata din strategiile generale ale companiei. Astfel, este recomandat ca demararea campaniilor sa fie dublate de oferte speciale sau de lansarea de produse si servicii care sa prezinte un interes ridicat in piata.
De asemenea, pentru rezultate maximizate, apare cerinta gandirii atente a anunturilor text si mai important a expresiilor cheie de cautare. Odata lansate campanii Google AdWords, linkuri sponsorizate trebuie monitorizate atent rezultatele si ca urmare a acestor semnale sa fie ajustate continuu anunturile si expresiile cheie, pana se va ajunge la varianta cea mai eficienta, cea mai bine targetata.
Arta consta in gasirea solutiei optime prin evitarea situatiilor in care bugetele de publicitate online sunt irosite si a situatiilor in care expresiile cheie strang aria vizitatorilor foarte mult, daunand asfel prin eliminarea unor clienti potential interesati.
Gestionarea campaniilor Google AdWords prin particularitatile prezentate este un serviciu ce necesita un nivel ridicat de cunoastere si experienta, fiind astfel apanajul webmasterilor.
Campanii Google AdWords avantaje:
-Reclama dvs apare doar persoanelor interesate, doar atunci cand clientul are nevoie.
-Anuntul apare doar daca se potriveste cu ceea ce cauta utilizatorul, el nu va fi afisat persoanelor ce nu sunt interesate, asa cum se intampla in cazul reclamelor difuzate prin televiziune, bannere etc. Putem spune ca reclama dvs va fi afisata la momentul oportun.
-AdWords este un sistem prin care puteti masura impactul campaniei, avand acces la informatii precum numarul de utilizatori ce au vazut anuntul dvs.
-Aveti control asupra bugetului pentru ca dvs decideti care este bugetul acordat campaniei.
-Nu exista un cost minim care trebuie investit in AdWords. De altfel, daca veti considera de cuviinta, puteti opri campania in orice moment.
-Plata pe click/ plata pe vizitator: platiti doar cand un utilizator va viziteaza site-ul prin intermediul reclamei. Practic, platiti doar pentru persoanele interesate de produsele dvs.
Servicii incluse
-Publicitate online prin gestionarea de campanii de promovare AdWords linkuri sponsorizate;
-Reclama online platita sub forma de bannere simple sau animatie flash. Bannerele vor aparea pe site-uri cu trafic foarte ridicat. Materialul publicitar va fi postat prin intermediul Google sau prin contracte directe cu proprietarii acestor site-uri;
-Publicitare reclama online - inscrierea manuala a textelor de prezentare a companiei, precum si a produselor si serviciilor oferite pe 20 - 500 cataloage electronice online - portaluri de baze de date cu informatii despre companiile din piata, respectandu-se principiile de optimizare site SEO (detalii Search Engine Optimization). Acolo unde portalurile permit se va atasa si material de prezentare si logo-ul companiei. Daca inscrierea textelor si materialelor publicitare se va face automat prin intermediul software-urilor dedicate pentru acest gen de operatiuni, motoarele de cautare vor penaliza cu siguranta aceste inscrieri si indirect site-ul companiei dumeavoastra. Mai mult, nu este recomandat sa fie operate inscrieri, publicari pe mai mult de 2-3 portaluri intr-o singura zi;
-Inscrierea manuala a logo-ului, siglei companiei, acolo unde este posibil;
-Editarea textelor de prezentare dupa principii SEO, se va urmari crearea de texte de publicitare bogate in cuvinte cheie;
-Analizarea si identificarea portalurilor si a sectiunilor calitative pentru domeniul de activitate. Daca in cadrul portalului in cauza nu exista o sectiune pentru domeniu de activitate al companiei, inscrierea, publicarea nu este recomandata putand duce la anumite penalizari din partea motoarelor de cautare.
Publicitate online - avantaje oferite
-Site-ul companiei dvs. va atrage mai multi vizitatori, datorita postarii de texte ancora bogate in cuvinte cheie, cu link-uri catre site, in portalurile care permit acest lucru;
-O excelenta targetare astfel incat bugetele de publicitate sa fie folosite la maxim, fara a se irosi nimic;
-Motoarele de cautare vor ridica site-ul datorita inscrierii pe cat mai multe portaluri de calitate;
-Practic veti fi publicita in 500 de cataloage gen Pagini Aurii, singurele diferente fiind ca acestea nu sunt tiparite, ci vor fi ca reclama existenta in mediul online si vom avea un cost mult mai redus, dar cu rezultate mai bune datorita posibilitatilor de targetare;
-Vizibilitate rapida si extinsa in piata;
Publicitatea online se dezvolta intr-un ritm alert, numarul concurentilor in mediul online creste exponential.
Pentru moment exista o importanta oportunitate, datorita nivelului inca redus de publicitare online.
Promovare Google AdWords
Servicii complete de promovare online
Tipografia Global Print
[:en]Google AdWords campaigns must be a well-integrated part of the company's overall strategies. Thus, it is recommended that the start of the campaigns to be doubled by special offers or by launching products and services that have high value on the market.
Also, for maximum results, there is a need for careful thinking text ads and more important keyword search phrases. Once Google AdWords campaigns are launched, sponsored links need to be carefully monitored, and as a result of these signals, key messages and key phrases will be continually adjusted until the most effective, best-targeted option is reached.
Art is to find the optimal solution by avoiding situations where online advertising budgets are wasted and situations where key phrases restrict visitors area, thus damaging through elimination of potentially interested clients.
Managing Google AdWords campaigns through the particulars presented is a service that requires a high level of knowledge and experience, thus being a webmaster's apanage.
Google AdWords Campaign Advantages:
-Your message only appears to those who are interested, only when the customer needs it.
-Ad appears only if it matches what the user is looking for, it will not be displayed to people who are not interested, as is the case with commercials broadcast via tv, banners, etc. We can say that your ad will be displayed at the right time.
-AdWords is a system where you can measure the impact of your campaign, with access to information such as the number of users who saw your ad.
-You have control over your budget because you decide on the budget for the campaign.
-There is no minimum cost to invest in AdWords. Otherwise, if you think fit, you can stop the campaign at any time.
-Pay per click / pay per visitor: pay only when a user visits the site via the ad. Basically, you only pay for people interested in your products.
Included services
-Online Advertising by managing Adwords promotional campaigns sponsored links;
-Paid Online Advertisement in the form of simple banners or flash animation. Banners will appear on sites with very high traffic. Ad material will be posted through Google or through direct contracts with the owners of these sites;
-Online advertising - manual enrollment of company presentation texts as well as products and services offered on 20-500 online electronic catalogs - database portals with information about the companies in the market, respecting the SEO optimization principles (details Search Engine Optimization). Where portals allow it will also attach presentation material and company logo. If registration of the texts and advertising materials will be done automatically through dedicated software for this type of operation, search engines will definitely penalize these registrations and indirectly your company's website. Moreover, it is not recommended to be enrolled, posted on more than 2-3 portals in one day;
-Manual registration of the company's logo where it is possible;
-Editing presentation texts based on SEO principles, will be pursued the creation of advertising texts full of keywords;
-Analyzing and identifying portals and qualitative sections for the field of activity. If there is no section for the company's domain of activity within the portal, registration, publication is not recommended and can lead to penalizations in certain search engine.
Online advertising - advantages offered
-Your company's site will attract more visitors, due to the posting of anchor texts full of keywords, with links to the site, in the portals that allow it;
-An excellent targeting so that advertising budgets are used to the full, without wasting anything;
-The search engines will raise the site by signing up on as many quality portals as possible;
-Practically you will be advertised in 500 catalogs Yellow Pages type, the only differences being that they are not printed, but will be like online advertising and we will have a much lower cost, but with better results due to the possibilities of targeting;
-Fast and extended market visibility;
Online advertising is growing in a rapid pace, the number of competitors in the online environment is growing exponentially.
For now there is an important opportunity, due to the still low online advertising level.