[:ro]Tipar China[:en]China Print [:]

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Atunci cand tirajele pentru produsele de tipar comandate sunt foarte mari, in mod natural apare necesitatea optimizarii costurilor de achizitie. Pentru ca fiecare cent optimizat va impacta in mod direct asupra competitivitatii dvs. atat pe plan intern cat si regional, solutia Productie Tipar China nu poate fi eliminata din cadrul strategiilor de print buying a companiilor mari sau a corporatiilor multinationale. Si pentru ca am inteles ca acest trend nu va putea fi ignorat nici de catre industria tipografica, am decis sa facem parte din ccea ce inseamna viitorul pentru productia de mare tiraj.

 

Tipar China - Produse & Tiraje

Gama produselor tipografice ce pot fi tiparite in China este una foarte larga, incepand de la cataloage de produs sau pungi din hartie si pana la ambalaje. Suportul nostru pentru print buying este propus in principiu pentru produsele ce se comanda in tiraje foarte mari, tiraje ce pot permite o eficientizare importanta a costurilor totale fata de solutia productiei in house.

 

Tipar China - Conditii & Avantaje

Pentru productie tipar China trebuie avut in vedere un termen de 6-8 saptamani, la care se adauga transportul maritim de cca 8-12 saptamani. In masura in care aceste termene nu pot fi integrate intr-un mod eficient in fluxurile dvs. de business, solutia optima poate fi Productie Tipar Turcia, termenul de productie fiind de 4-6 saptamani, la care se adauga un termen pentru transportul terestru de cca 1-2 saptamani.

Odata depasita acesta provocare de organizare si logistica, se va putea accesa in mod direct avantajul competitional al unui pret de achizitie semnificativ mai mic fata de productia interna. Companiile multinationale ce ne-au incredintat acesta sarcina de print buying, in mod gradual au decis sa lanseze inclusiv comenzile regionale pentru tari precum: Bulgaria, Macedonia, Serbia, Croatia, Slovenia, Ungaria, Moldova, Ucraina si chiar Polonia.

 

Tipar China - Servicii

Beneficiati de servicii integrate complete, pornind de la selectia calificata a tipografiilor producatoare bazata pe intalniri si contacte directe, obtinerea celor mai bune conditii de transport international prin parteneriate stabilite cu importante case de expeditie, precum si indeplinirea formalitatilor vamale realizate de comisionari vamali parteneri cu o experienta de peste 10 ani.

 

... IT'S ALL ABOUT TIMING

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When print runs for ordered printing products are very high, there is a natural need to optimize acquisition costs. Because each optimized cent will have a direct impact on your competitiveness both internally and regionally, China Print Production solution can not be eliminated from print buying strategies of large companies or multinational corporations. And because we understood that this trend can not be ignored by the printing industry, we have decided to be part of what the future of high print run production means.

 

China Print - Products & Print Runs

The range of printing products that can be printed in China is very wide, starting from product catalogs or paper bags to packaging. Our support for print buying is basically proposed for the products that are ordered in very high print runs, print runs which can allow an important efficiency of the total costs compared to the in-house production solution.

 

China Print - Conditions and Benefits

For China print production, a 6-8 week period should be considered, plus shipping for about 8-12 weeks. To the extent that these deadlines can not be efficiently integrated into your business streams, the optimal solution can be Turkey Print Production, the production term being 4-6 weeks, plus a term for terrestrial transportation about 1-2 weeks.

Once this organization and logistics challenge is overcoming, the competitive advantage of a significantly lower purchase price than internal production can be directly accessed. The multinational companies that have entrusted us with this print buying task have gradually decided to launch including regional orders for countries such as Bulgaria, Macedonia, Serbia, Croatia, Slovenia, Hungary, Moldova, Ukraine and even Poland.

 

China Print - Services

You benefit from complete integrated services, starting with the qualified selection of Producing Printing Houses based on meetings and direct contacts, obtaining the best international transport conditions through partnerships established with major expedition houses, as well as fulfilling the customs formalities performed by customs commissioners with a experience over 10 years.

 

... IT'S ALL ABOUT TIMING

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[:ro]Tipar Turcia[:en]Turkey Print [:]

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Solutia optima pentru produsele tiparite comandate in tiraje foarte mari, dar a caror livrare se doreste a se realiza intr-un termen mai scurt decat produsele tiparite in China, este in mod cert productie Tipar Turcia. Pentru astfel de lucrari, in mod evident se impune optimizarea costurilor de achizitie, fiecare procent optimizat avand impact direct asupra competitivitatii dvs. atat pe plan intern cat si regional. Solutia Productie Tipar Turcia nu poate fi eliminata din cadrul strategiilor de print buying a companiilor mari sau a corporatiilor multinationale, ce sunt conditionate de procese de business ce impun un ritm mai alert de productie. Si pentru ca am inteles ca acest trend al externalizarii productiei catre Asia, nu va ocoli nici industria tipografica, am decis sa facem parte din ccea ce inseamna viitorul pentru productia de mare tiraj.

 

Tipar Turcia - Produse & Tiraje

Gama produselor tipografice ce pot fi tiparite in Turcia este una foarte larga, incepand de la cataloage de produs sau pungi din hartie si pana la ambalaje complexe sau cu finisari ce implica niveluri ridicate de cost. Suportul nostru pentru print buying este aigurat pentru produsele ce se comanda in tiraje mari sau foarte mari, tiraje a caror externalizare este de natura sa gereze o importante eficientizari ale costurilor totale, comparativ cu solutia productiei interne.

 

Tipar Turcia - Conditii & Avantaje

Pentru productie tipar Turcia, termenul standard este de 4-6 saptamani, la care se adauga transportul terestru, ce in mod uzual se incadreaza inter-un termen de cca 1-2 saptamani. In masura in care aceste termene pot fi marite pana la 6-8 saptamani pentru productie si respectiv 8-12 saptamani pentru transportul maritim, fara sa va afecteze activitatea curenta, solutia optima poate fi Productie Tipar China.

Odata depasite aceste cerinte de organizare si logistica, beneficiati in mod direct avantajul unui pret de achizitie semnificativ mai mic fata de productia in house, in conditii de productie si livrare relativ mici. Corporatiile multinationale ce ne-au solicitat acest serviciu de print buying, etapizat au decis intr-un final sa lanseze inclusiv comenzile regionale pentru tari precum: Bulgaria, Macedonia, Serbia, Croatia, Slovenia, Ungaria, Moldova, Ucraina si chiar Polonia.

 

Tipar Turcia - Servicii

Sunt asigurate servicii de print buying complete, pornind de la selectia calificata a tipografiilor producatoare bazata pe expertiza, intalniri si contacte directe, obtinerea celor mai bune conditii de transport terestru prin parteneriate cu importante case de expeditie sau utilizarea celor mai cunoscute burse de transport international, precum si realizarea dosarelor de import si vama, realizate cu ajutorul comisionarilor vamali parteneri.

 

... IT'S ALL ABOUT TIMING

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The optimal solution for printed products ordered in very high print runs, but whose delivery is desired to be achieved in a shorter term than the products printed in China, is definitely a Turkey Print production. For such works, it is obviously necessary to optimize acquisition costs, each optimized percentage having a direct impact on your competitiveness both internally and regionally. Turkey Print Production solution can not be eliminated from the print-buying strategies of large companies or multinational corporations that are conditioned by business processes that require a faster production pace. And because we understood that this trend of outsourcing production to Asia will not avoid the printing industry, we have decided to be part of what the future means for high print run production.

 

Turkey Print - Products & Print Runs

The range of printing products that can be printed in Turkey is a very wide range, starting from product catalogs or paper bags to complex packaging or with finishes involving high cost levels. Our support for print buying is provided for products that are ordered in large or very large print runs, print runs whose outsourcing is likely to generate significant total cost efficiencies compared to the internal production solution.

 

Turkey Print - Conditions and Advantages

For Turkey Print production, the standard term is 4-6 weeks, to which is added the terrestrial transport, which usually falls within a period of about 1-2 weeks. To the extent that these deadlines can be increased to 6-8 weeks for production and 8-12 weeks for shipping, respectively, without affecting your current activity, the optimal solution can be China Print Production.

Once these organizational and logistics requirements are exceeded, you benefit directly from the advantage of a significantly lower purchase price than the in house production under relatively low production and delivery conditions. The multinational corporations that have requested this print buying service have finally decided to launch regional orders for countries such as Bulgaria, Macedonia, Serbia, Croatia, Slovenia, Hungary, Moldova, Ukraine and even Poland.

 

Turkey Print - Services

Complete print buying services are provided, starting from the qualified selection of printing houses based on expertise, meetings and direct contacts, obtaining the best terrestrial transport conditions through partnerships with major expedition houses or the use of the most popular international transport bursaries, as well as the realization of the import and customs files, realized with the help of the customs commissioners partners.

 

... IT'S ALL ABOUT TIMING

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[:ro]Tipar Plicuri[:en]Printed envelopes[:]

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Plicurile tiparite sunt personalizate conform designului dorit inca de la tiparirea colii din care sunt formate plicurile. Personalizarea plicurilor se impune in cazul in care grafica are un grad de acoperire mai mare de 30% sau in situatia in care avem un design grafic pretentios ce implica personalizarea cu culori speciale (argintiu, auriu, Pantone). De asemenea este recomandata in situatia in care designul grafic atinge marginile plicului tiparit.

Tiparirea plicurilor ofera posibilitatea obtinerii de formate atipice unice, care pot reprezenta in sine o personalizare de impact, ce poate diferentia si consolida brandul companiei dvs. De asemenea, se poate opta pentru harti speciale (satinate, sidefate, texturate, natur, colorate in masa, etc.) sau finisari speciale (plastifiere, lacuire selectiva, embosare), care vor creea unicitate si vor mari gradul de interes al destinatarului pentru continutul plicului personalizat astfel. Plicurile tiparite pot fi comandate cu "stoc tampon", sub conditia achitarii stocului.

Tipar plicuri - conditii

Pot fi tiparite plicuri de diverse dimensiuni pe hartie standard sau speciala, pot fi tiparite inclusiv plicurile cu fereastra. Plicurile pot fi tiparite offset numai in situatia unui tiraj minim per comanda, ca de exemplu 1.000 plicuri in cazul plicurilor C4 si 3.000 de plicuri per comanda in cazul plicurilor format DL.

Tipar plicuri - avantaje

-Plicurile tiparite au o gama a formatelor largita, putandu-se tipari plicuri in formate atipice unice si cu inchideri atipice unice, conform cerintelor creatiei grafice;

-Calitatea plicurilor tiparite offset este net superioara calitatii personalizarii digitale a plicurilor deja formate;

-Plicurile tiparite permit folosirea culorilor speciale sau a culorilor Pantone;

-Plicurile pot fi tiparite pe hartie speciala sau pe hartie colorata in masa;

-Plicurile pot avea tiparit si interiorul conform designului grafic dorit;

-Plicurile tiparite pot avea finisari speciale precum plastifierea, lacuirea selectiva sau embosarea.

Tipar plicuri - informatii utile

Pentru o decizie corecta in ceea ce priveste tiparirea plicurilor de care aveti nevoie, trebuie avute in vedere urmatoarele:

- dimensiunea inserturilor (plicul tiparit trebuie sa fie cu minim 1,00 cm mai lung si 0,50 cm mai inalt decat insertul). In cazul inserarii in plic tiparit a unei reviste cu multe pagini este necesar un burduf, care poate varia ca dimensiuni;

- modul de distributie a plicurilor;

- inchiderea plicurilor (gumata, autoadeziva sau siliconica);

- pozitionarea deschiderii plicurilor tiparite (plicurile pentru corespondenta cu inserare automata au deschiderea pe latura mare iar plicurile pentru documente pe latura mica);

- ce se doreste a se tiparii pe plic, astfel se poate folosi hartie offset, kraft sau speciala (grosimea hartiei plicurilor trebuie sa fie maxim 135g/mp, peste 150g/mp plicurile trebuiesc plastifiate altfel pot aparea "crapaturi" ale tiparului la biguri).

 Alegeti Plicuri Tiparite Integral

Personalizare tipar offset inca din coala

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Printed envelopes are customized with the desired design as early as the printing of the sheet of paper from which are manufactured the envelopes. The customization of envelopes is recommended when the graphic elements cover more than 30 percent or if we have an exacting graphic design that requires using special colors (silver, gold, Pantone). It is also recommended if the graphic design reaches the edges of the printed envelope.

Printed envelopes allow you to obtain atypical formats, which can be an impact customization on its own, and this way you can differentiate and consolidate your company brand.  You can also choose special papers (enameled, nacreous, textured, natur, mass colored, etc.) or special finishes (plasticization, selective lacquering, etching) that will help you create your identity and will increase the attention that the receiver will pay to the content of the customized envelope. The printed envelopes can be ordered with a buffer stock, only if the stock is paid in advance.

Printed envelopes - conditions

The envelopes can be printed in various sizes on standard or special paper. Even the window envelopes can be printed. The envelopes can be printed offset only in a minimum circulation per order - for example 1.000 C4 envelopes and 3000 DL envelopes per order.

Printed Envelopes - advantages

-Printed envelopes have a wider format range - we can print atypical unique format envelopes, atypical unique seals, according to the requests of the graphic design;

-The quality of offset printed envelopes is superior to digital customization of ready-made envelopes;

-Printed envelopes allow the usage of special colors or of Pantone colors;

-Printed envelopes can be printed on special paper or on mass colored paper;

-The envelopes can have even the insider printed, according to the desired graphic design;

-Printed envelopes can have special finishes like plasticization, selective lacquering, etching.

Printed envelopes - useful information

In order to make the right decision in printing the envelopes you need, you have to consider the following:

- insert dimensions (the printed envelope should be 1 cm longer and 0.5cm higher than the insert). If you want to put in the printed envelope a magazine with a lot of pages, a pouch will be necessary, a pouch that can vary in dimensions;

- the delivery method;

- the sealing of envelopes (adhesive, self-adhesive or silicone);

- the positioning of the opening for the printed envelopes (the envelopes used for automatically inserted correspondence have their opening on the large side while the envelopes used for documents have it on the small side);

- what you want printed on the envelope, to determine either you can use offset paper, kraft paper or special paper (the thickness of the paper used for envelopes should be maximum 135g/sm. If paper over 150g/sm thick is used the envelopes should be plasticized, otherwise “cracks” of the print can appear on the ribbed surface).

Choose Fully Printed Envelopes

Offset print customization as early as the sheet

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[:ro]De Ce Produse Tiparite ?[:en]Why Printed Products?[:]

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"Produse tiparite in viitor"

Este o pledoarie ce are ca ax central studiul realizat in 2008 de catre Print Media Academy (P.M.A.) apartinand de Heidelberger Druckmaschinen AG impreuna cu Faculty of Advertising and Marketing Comunication a Universitatii de Media din Stuttgart, care releva impactul printului in piata de publicitate si demonstreaza faptul ca tiparul este un domeniu indispensabil.

Studiul realizat este unul de maxima complexitate, analizandu-se toate zonele in care printul este folosit ca mijloc de comunicare si are ca baza stiintifica un volum mare de informatie rezultata din 80 de studii si rapoarte referitoare la piata germana, publicate de cele mai importante institute de cercetare de marketing, asociatii profesionale, grupuri de presa si universitati.

Publicul tinta caruia i s-a adresat nu au fost nicidecum tipografii, ci oamenii de marketing si media. Ca drept urmare “ Analiza comparativa pentru media tiparita, TV si Internet” si “Impactul printului in media”, conving si cel mai reticent strateg de media de puterea si eficienta comunicarii prin produse tiparite. Rezultatele au fost comunicate in cadrul unui congres denumit sugestiv “Viitorul tiparului”, la care au participat experti germani din domenii ca media, publicitate, tipar, IT.

Produsele tiparite vs noi oportunitati

Concluzia acestei intruniri a expertilor celei mai dezvoltate si avansate piete de media si tipar din Europa, a fost ca produsele tiparite vor continua sa fie si in viitor o componenta indispensabila a mijoacelor media si ca nu putem vorbi despre razboi intre acesti agenti media, ci mai curand de o exploatare a avantajelor noilor oportunitati.

In incheierea studiului regasim recomandari de actiune pentru strategii si oamenii de media:

- produsele tiparite trebuie folosite ca agent textual in special atunci cand se impune comunicarea de mesaje complexe. Ca argument sunt enumerate calitatile printului : informeaza, este contextual, multiplica si consolideaza mesajul.

- produsele tiparite se recomanda a fi folosite ca vehicul publicitar cu precadere atunci cand se urmareste targetarea de grupuri tinta cu asteptari inalte. Tiparul are efect activator la nivel emotional si atinge o audienta formata din consumatori cu putere de cumparare considerabila, care au in continuare o puternica afinitate pentru comunicarea tiparita. In plus tiparul este credibil, fapt care face ca reclama tiparita sa aiba un efect confirmat.

- produsele tiparite nu trebuiesc folosite in detrimentul altor vehicule de media, ci impreuna cu acestea pentru a intesifica impactul comunicarii publicitare, pentru ca tiparul are puterea de a compensa lipsurile acestora. Printul impune o receptare a informatiei decelerata, intensiva si de durata, este un suport pentru brandingul sistematic si pentru termen lung.

Hartia si Produsele tiparite continua cu succes !

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"The printed products in the future"

Is a plea that has as its central axis the study conducted in 2008 by Print Media Academy (P.M.A.) that pertain to Heidelberger Druckmaschinen AG, together with Faculty of Advertising and Marketing Communication of the Media University in Stuttgart. This plea reveals the impact that the print have in the advertising market and demonstrate that print is an indispensable domain.

The study was conducted had a maximum complexity. There were analyzed all areas that use print as a way of communication. This study is based on a big amount of information, extracted from 80 others studies and reports relative to the German market, studies and reports published by the most distinguished marketing research institutes, professional associations, press groups and universities.

The target audience of that study was not consisting of print shops, but marketing and media people. Thereby the “Comparative analyze for printed media, TV and internet” and “The impact of print products in media” have the power to convince event the most reserved media strategist of the power and efficiency of the printed products. The results were made public at a congress suggestively named “The Future of Print”, a congress attended by a lot of German media experts, advertising experts, print production experts and IT experts.

Printed product vs new opportunities

This gathering of experts of the most advance and the most developed media and print market in Europe concluded that the printed products will continue to be an all-important, critical component of media and that we cannot talk about a war between these media agents - an exploitation of the advantages offered by the new opportunities is a better approach.

In the final pages of this study we can find some action recommendation for strategies and media people:

- printed products should be used as a textual agent, mostly when complex messages are to be transmitted. As arguments, the qualities of printed products are cited: the print informs, is contextual, multiplies the message and consolidates it.

- printed products are to be used as an advertising vehicle mostly when groups of people with high expectations are targeted. The print has an activation effect at an emotional level and reaches an audience of considerable spending power consumers, people that still have a powerful affinity for printed communication. In addition, the print is credible, and so the printed advertise have a sure effect.

- printed products should not be used against other media vehicles, but along these products, in order to intensify the impact of advertorial communication, because the print has the power to compensate what the other products are lacking. The print assess a decelerated and in the same time powerful and enduring way to take in the information. The print is a very good support for long term systemic branding.

The Paper and the Printed Products will successfully continue!

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